If your web site offers consistent content — such as with a blog — you’ll want to make it as easy as possible for people to sign up for updates.
This is something else that’s extremely easy to add if you have a Joomla or WordPress blog. By default they’ll provide you with a feed address. But if you want to step it up a notch, you’ll want to sign up for a free account with FeedBurner. Better yet, you might consider using the FeedBurner plugin that will help re-direct all feeds through your FeedBurner account for easy subscriber tracking.
If you don’t have a blog, but still want to offer subscriptions to an email newsletter, for example, there are many companies that will let you setup and manage a mailing list. You can also manage mailing lists from within Joomla. They will provide you code for your site to enable your web site visitors to sign up for updates using their email address. (FeedBurner allows you to collect email addresses too). In some ways this is better than an RSS subscription because you are able to collect email addresses of potential prospects. While you can keep track of subscription numbers and other generic statistics, RSS subscribers get your updates via feed reader and have no need to provide an email address.
